Case Study: From Zero to Two Thousand in Three Weeks with TDK Ventures
Background
event.video was tasked with full service event management for TDK Ventures Energy Week 2021, a brand new virtual B2B event in the battery industry. TDK Ventures was looking to create a first-time virtual event and build a community from the ground up within a one-month time frame. Our project scope included design, event platform management, marketing strategy, promotion, and virtual event execution.
What We Did
Step 1: Create the Look and Feel
event.video created custom brand elements, marketing graphics, and virtual backgrounds and animation for TDK Ventures Energy Week 2021
Step 2: Build Awareness and Grow the Audience
We established a strategy to grow awareness and audience reach quickly and effectively through Google AdWords, social media advertising, and partner marketing tactics.
Step 3: Establish the Hosting Platform
We sourced an event platform that could accommodate registration, virtual event hosting, attendee outreach, and analytics.
We customized the platform with the client’s brand, built the event page, and prepared the event platform to accommodate the client’s technical and livestream needs, while also making it look like their own.
Step 4: Plan and Execute Seamless Technical Production
We created strategic technical production plans to ensure seamless event continuity.
We conducted tech checks and rehearsals with moderators to ensure speakers were equipped and prepared for the live event.
We managed the livestream, live polling, and audience Q&A to ensure the client could focus on their content.
Outcome
event.video’s strategy contributed to the acquisition of 2,000+ registrants and 1,000+ opt-in leads in less than a month. Our use of Mentimeter polling and live chat led to attendee engagement and interaction. Our branded virtual studio and dedicated vision mixers ensured that speakers looked and sounded their best. With event.video’s support, TDK Ventures established a new and exciting battery industry event and built a community of industry professionals for future marketing, outreach, and events.